This edition is brought to you by our friends at Demand-Genius​

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Hey folks 👋 it’s Emily here from ContentUK

In this newsletter we’ve got:

• Details of our next meetup 🎉
• Other upcoming events 📆
• Jobs 🤝
• And first, a short update from me 👇

In my last couple of jobs it would get to this time in the year and we'd spend the rest of the year in planning mode. But I'd also use this time to do a bit of housekeeping of my existing content.

Now is a great time to review your existing body of content and make any important updates so it remains accurate and relevant in the new year. For example:

• Update time-specific content (e.g. top marketing automation software for 2025 will look like an out-of-date list in January)
• Check over your most valuable product related content and update to add new features or functionality that have been added since you published
• Review customer case studies, remove ones you no longer have permission to use, or update to add new data or quotes based on their current experience with your product.

Over to you - what's one thing you can do to make sure your content remains up-to-date and accurate in the new year? 🧠 Catch you next time!

-Emily (Say hi on LinkedIn)

P.S. Like this newsletter? Fan of the ContentUK community? Maybe you could leave us a tip that will go towards covering community running costs. I'll be very grateful 💖

🤖 AI Hackathon

We’ve partnered with Suru Labs to bring you something totally different —TOFU.AI, a hackathon built just for marketers. On 21st November in London, join fellow marketers for an afternoon of hands-on AI learning while solving a real nonprofit’s marketing challenge together.

No AI hype, just a chance to experiment, collaborate, and leave with practical skills you can use right away. Spots are limited, so grab yours now (come solo or bring your team)!

📆 Next meetup

We're taking a short break from our monthly meetups over the holiday period at the end of the year, so our next meetup will be in January. Look forward to seeing you there!

Thursday, 22nd January 2025 6:30 PM to 9:00 PM Market Halls, Oxford Street, London RSVP

📚 Reading list

📖 AI’s Impact on SEO: 13 Things That Changed, 4 Things That Stayed The Same by Mateusz Makosiewicz, Ahrefs

Like many of you, I started out in the "good old days" of content marketing. AI has ushered in a new chapter for SEO, and as Mateusz says, "the fundamentals still matter, but the strategy needs to evolve." His article for Ahrefs is a great read laying out what has (and hasn't) changed in SEO.

🤝 Latest content jobs

✏️ Senior Content Designer at NatWest (London)

✏️ Growth Marketing Executive at Insurance Insider (London, hybrid)

Hiring? Add your role to the new ContentUK jobs board!

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