This edition is brought to you by our friends at Demand-Genius​

84% of AI prompts produce no brand citations.

Most B2B influence happens in Dark AI: the invisible conversations where buyers explore problems and build requirements before they ever search for solutions. By the time citations appear, the decision is already made.

Demand-Genius helps you shape the conversations beneath the surface. Understand how LLMs describe your brand across the buyer journey. Identify the content debt eroding AI confidence. Act on insights at scale to keep your library coherent and influential.

Sign up for a Free Content Audit, build your own custom content analysis AI agents, and use code CONTENT-UK at checkout for 20% off any purchase.

Hey folks 👋 it’s Emily here from ContentUK

In this newsletter we’ve got:

• Details of our next meetup 🎉
• Jobs 🤝
• And first, a short update from me 👇

We're trying to buy a car right now. On paper, it should be pretty straightforward - we know the make and model, mileage, year... Except when we started looking, it got complicated.

Firstly there are three different model options, all with a slightly different spec. Then the manufacturer changed what the options were called at some point in the past 12 months, so it's hard to compare. Then all the docs on the manufacturers website don't reference the older names at all, so you just have to guess how everything matches up...

But this isn't really about cars, is it. Your sales and product docs are often overlooked and (let's be honest) a little neglected. All your content efforts get focused on creating new content (often for marketing) that you forget to revisit the content that already exists.

But your sales content can miss the mark if it's highlighting old functionality (or features that never got shipped). And help centre content can be a huge source of frustration for existing customers if they're riddled with out-of-date product info, screenshots of menus that have changed, or walkthroughs that simply don't work anymore.

Food for thought... Catch you next time!

-Emily

P.S. Like this newsletter? Want to connect with the ContentUK community more often than once a month? Join our online (Slack) community by filling out this form. See you there!

P.P.S. Fan of the ContentUK community? Maybe you could leave us a tip that will go towards covering community running costs. I'll be very grateful 💖

📆 Next meetup

Tuesday, 24th February 2026 6:30 PM to 8:30 PM Exmouth Arms, 1 Starcross Street, London RSVP

🤝 Latest content jobs

✏️ Content Lead at Octopus Electric Vehicles (Hybrid)

✏️ Content Marketing Manager at Risepoint (Remote)

Hiring? Add your role to the new ContentUK jobs board!