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Hey folks 👋 it’s Emily here from ContentUK

In this newsletter we’ve got:

• Details of our next meetup 🎉
• Jobs 🤝
• And first, a short update from me 👇

Everyone I speak to at the minute is deep in the trenches of 2026 planning. I've started doing some strategy consulting with one of my long-term freelance clients, and been trying to shift their focus towards revenue-focused content planning.

Every topic or content theme we're discussing for next year needs to have a clear job in the revenue journey. This is helping them shift away from being reactive to the whims and requests of leadership (and other teams), or chasing the latest hot topics.

We're starting with the question, “How would this help someone make a buying decision?” rather than “Would this get clicks?” or even "Would this rank well in search?". Already it's feeling like their content is more closely aligned with the work that sales and product are doing, like they're partners rather than siloed teams.

Over to you - where do you start with content planning, and what are the big questions you're asking when planning big content campaigns? 🧠 Catch you next time!

-Emily (Say hi on LinkedIn)

P.S. Like this newsletter? Fan of the ContentUK community? Maybe you could leave us a tip that will go towards covering community running costs. I'll be very grateful 💖

📆 Next meetup

We're taking a short break from our monthly meetups over the holiday period at the end of the year, so our next meetup will be in January. Look forward to seeing you there!

Thursday, 22nd January 2025 6:30 PM to 9:00 PM Market Halls, Oxford Street, London RSVP

🤝 Latest content jobs

✏️ Senior Content Marketer (Enterprise/Campaigns) at Animalz (remote)

✏️ Content Lead, Online Communities EMEA at Ashby (remote)

🕵️ Freelance content writer wanted! One of my other long-term clients is looking for added freelance support in the new year, possibly on an ongoing basis. If you've got B2B, enterprise SaaS experience, let's chat and I'll see if I can make an intro.

Hiring? Add your role to the new ContentUK jobs board!