This edition is brought to you by our friends at Demand-Genius.

Escape the Content Treadmill

Most B2B marketers are busy churning out content to feed hungry algorithms, while 80% of their existing library sits unused.​

Demand-Genius is an AI-powered Content Intelligence platform for revenue-focused B2B Marketers. Run custom queries throughout your entire library to conduct deep, human-like analysis at scale, in minutes. Find gaps, prioritise updates, and build your content strategy around impact, not output.

"I feel like I'm just scratching the surface of what Demand-Genius can do. The Free Audit gave us great insights, but the AI queries let us evaluate everything - AI Optimisation, SEO, Brand Voice, CTAs - across our entire library. It's like Clay but for Marketing/Content teams!" - Jamaica Lancee, CMO, Sensat

​Start free in 30 seconds!​

Hey folks 👋 it’s Emily here from ContentUK

In this newsletter we’ve got:

• Details of the October meetup 🎉
• Other events for your diary 📆
• Jobs jobs jobs 🤝
• And first, a short update from me 👇

This week I was writing an article and had a nagging feeling of "this feels really familiar." I put it down to the fact that I've worked with this company for a long time and I've probably touched on most of the topics at some point.

Spoiler alert! I'd written a version of this article a year ago 🤦‍♀️

Thankfully I spotted it and flagged before I got too far, and suggested some changes to refresh and add to the existing post instead. Crisis avoided!

But it sparked a conversation about how we approach updating existing content, and got me thinking about other ways to make best use of the company's extensive body of content.

Customer stories felt like a great place to start, as they're something unique to the business.

I'm now building out a Notion database organising some of the key case studies, pulling out the most important stats and sorting them by product and topic. This will help me (and other writers) reference those customer stories more frequently, getting more value than if they're just buried on their site.

Over to you - what's one thing you can do to make use of an older piece of content this month? 🧠 Catch you next time!

-Emily (Say hi on LinkedIn)

P.S. Like this newsletter? Fan of the ContentUK community? Maybe you could leave us a tip that will go towards covering community running costs. I'll be very grateful 💖

📆 October meetup

Thursday, 23rd October 2025 6:30 PM to 9:00 PM Market Halls, Oxford Street, London RSVP

🔜 TOMORROW: Online meetup

Coach, writer and ContentUK friend Geoff Poulton is running a free online meetup on Friday 10th October at 9:30am to discuss work-life balance. It's an informal space to swap experiences and pick up tips on how to set boundaries and run your business or your work - instead of it running you.

🤖 AI Hackathon

We’re partnering with Suru Labs to bring you something totally different —TOFU.AI, a hackathon built just for marketers. On 21st November in London, join fellow marketers for an afternoon of hands-on AI learning while solving a real nonprofit’s marketing challenge together.

No AI hype, just a chance to experiment, collaborate, and leave with practical skills you can use right away. Spots are limited, so grab yours now (come solo or bring your team)!

🤝 Latest content jobs

✏️ Head of Content, SEO & AI Search at Animalz (Global, Remote)
​

✏️ Digital Content Manager at University of Bath (Bath)

Hiring? Add your role to the new ContentUK jobs board!

​